08/02/2007 - Unilever, the world's second largest food company, is to increase its focus on its Chinese operations to allow the country to meet its potential as a market leader in the Asia Pacific food industry.
Speaking to the press earlier this week, Zeng Xiwen, vice president of the company in China, revealed that with year on year sales growth well into double figures, the country could replace India as the regions most dynamic market for Unilever during the next decade.
"The booming consumer spending and surging economy fuelled a strong sales performance in China," he said.
For all its potential, Xiwen revealed that China was currently Unilever's third most dynamic market in the region - trailing behind India and Indonesia.
However, despite its current position, China is rapidly gaining ground on its local rivals, last year seeing sales jump by more than 20 per cent to around €495m.
As a result the company is keen to facilitate its growing presence in the country by enhancing its administrative and production capabilities.
Unilever already houses its third largest office in the world in Shanghai, and aims to expand it by 24,000-square-metres, in a move that will almost double its capacity next year, in a bid meet demand.
"The new China headquarters will be upgraded into the regional centre of Asia Pacific, with staff and R&D people transferred here from Japan, Singapore, Australia and the United States," said Xiwen.
He also announced plans to increase the output of its Hefei production plant in Anhui province, a move expected to create Unilever's largest manufacturing facility.
Source: ap-foodtechnology.com
Note: You are receiving this message as a service from CBAS Cluster Marketing, updating key personnel within the CBAS organization of new and exciting developments within the packaging industry. If you would like to discontinue receiving this particular update via email from CBAS Cluster Marketing, simply reply to this message with the word 'unsubscribe' in the subject line. Additionally, if you are a supervisor/director and feel that there are additional individuals within your department/team that should receive this update, please inform us accordingly.
Best regards,
Areerat Wongsa-oun
Secretary to Director Marketing and Business Development
Cluster Marketing CBAS
Phone direct +66-2259-9954-(118)
areerat.wongsa-oun@sig.biz
SIG Combibloc Ltd.
10th Floor, UBC II Building, 591 Sukhumvit 33
Bangkok 10110, Thailand
Phone +66-2259-9954, Fax +66-2259-9962
www.sigcombibloc.com
No comments:
Post a Comment